Cultural Narrative & Visual Identity Advisor
Diagnosing and correcting misalignment between internal identity and public narrative.
WHAT I DO
I work with leadership teams to understand whether the story their organization is telling publicly actually reflects who they are internally.
When there’s a gap between identity and perception, people feel it. It creates confusion, disconnection, and a lack of trust. My work is to identify that gap and help organizations align the two.
My Philosophy
My work is rooted in how I see the world as a photographer. I’ve spent years studying how people see themselves and how they are seen by others. That same lens applies to institutions.
I’ve come to believe that the truth of an organization already exists within it. It exists within its people, culture, and values. But that truth isn’t always reflected in how the organization shows up publicly.
My role is to help uncover that truth and build a narrative that actually reflects it.
A Four-Month advisory engagement
A focused four-month cultural advisory engagement designed to diagnose and correct misalignment within an organization’s identity and public narrative.
Phase 1: Narrative Diagnostic
We assess how your organization currently shows up across messaging, visuals, and leadership, then identify where misalignment exists.
Phase 2: Strategic Reframe
We define a clear narrative and visual framework that reflects your core identity and can guide how you communicate and make decisions.
Phase 3: Implementation Alignment
We ensure your messaging, visuals, and initiatives reflect that narrative in a consistent, clear, and grounded way.
This work is designed for:
Institutions navigating questions around identity, representation, or public trust
Organizations that are growing, evolving, or repositioning
Leadership teams seeking clarity in how they communicate and show up publicly.
